PLUG has been developed as a communication tool with youth in next generation, and debuted on the site “THE PLANET ZERO” in August 2011. What Nissan tells youth is the zero-emission society where electronic vehicles become widely used and people live with comfort.
The site “THE PLANET ZERO” receives the SITE OF THE DAY award from FWA (Favorite Website Award) in the next month after the release. On the other hand, the short animation film “PLUG, THe NeW WORLD” that illustrates PLUG and its colleagues succeeds to create the creative world more than ever. Because of its high quality, it receives recognition at film festivals around the world.